My journey into Product Management and Operations wasn’t something I planned—it was something I grew into, driven by a love of solving complex problems, streamlining processes, and helping businesses succeed. Early in my career, I found myself drawn to the intersection of technology and customer experience, fascinated by how the right systems and strategies could turn an ambitious vision into a tangible, scalable product.

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Over the years, I’ve worked across fast-moving SaaS environments, leading major product launches and operational transformations. I’ve been in the trenches, working closely with engineering teams to shape product roadmaps, aligning cross-functional stakeholders, and making tough calls about prioritisation and execution. I know what it takes to bring structure to chaos, scale a product from idea to reality, and ensure it delivers real value—not just for the business, but for the customers who use it every day.

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My expertise spans end-to-end product delivery, from defining the product vision to optimising service operations. I’ve helped businesses:

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• Launch their first software-based mobile payments solution, rolling it out globally.

• Build scalable operational models, leading to significant revenue growth.

• Implement Agile methodologies to streamline product development and accelerate delivery.

• Transform customer service and success operations to improve engagement and retention.

 

​What truly drives me is the challenge of helping SaaS businesses take an idea and turn it into something powerful—a product that works, scales, and delivers impact.

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That’s why I founded Projectful. I wanted to take everything I’ve learned—every challenge I’ve tackled, every system I’ve optimised—and use it to help SaaS companies build stronger products, better processes, and more efficient teams. Whether you're launching something new, scaling an existing product, or struggling with delivery, I can help you bring clarity and momentum to your product journey.

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If you’re ready to build, scale, and optimise your SaaS product with confidence, let’s talk.